In 2009 Aroc started his movement and brand entitled Everybody Workin. Which lead him to selling merchandise such Tshirts, female boyshorts, cups etc. Not soon after Aroc along with longtime friend and SuperProducer , J Manifest orchestrated a strategy that would put 9 nice Mc’s on one song and called it Everybody Workin. With Aroc’s business savvy the movement turned into EveryBody Workin Records,Inc with songs featured from Premoe,Hugg E Bear and Aroc himself.
In 2013 Aroc released a record named Dame Dash after music mogul Dame Dash that garnered Aroc regional attention. With his Merchandise and Music campaign Aroc released his debut Mixtape entitled ,IW4MT,I Waited For My Time hosted by no other than SuperProducer J Manifest. Selling over 1000 hardcopies along with 500 downloads off his own website, everybodyworkinrecords.com, Aroc is making a name for himself. Now on his second radio campaign Aroc is sure to make the world listen to his lyrics and bars off Mercy which he is debuting the official video Wed. April 27Th.